UNIQLO
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ONE PIECE
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UNIQLO * ONE PIECE *
AD CAMPAIGN
Conceptual Campaign for One Piece Collection
The UT Archive project revives popular T-shirt designs from past collections. In this edition, UNIQLO brings back fan-favorite One Piece T-shirts that have been hits in previous releases. These reissued designs allow both new and longtime fans to enjoy classic artwork from the series.
THE GOAL
Promote the UT Archive: One Piece Collection as a limited-edition revival of iconic Egghead Arc, designed to engage new fans while celebrating the loyalty of longtime followers.
