VOMERO 18
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VOMERO 18 *
AD CAMPAIGN
Conceptual Campaign for Nike VOMERO 18
The Vomero 18 is all about lasting comfort, so I wanted to bring that same feeling into the visuals and overall vibe of the campaign something smooth, fluid, and built to go the distance. That’s where the concept of WE RUN TORONTO came in. It wasn’t just a tagline it was a way to connect the shoe’s performance with the city’s unique energy. Toronto has such a diverse, ever-moving running community, and I wanted the campaign to reflect that rhythm.
THE GOAL
The goal of this campaign is to promote Nike’s newest running shoe, the Vomero 18, as the perfect choice for marathon runners especially in a city like Toronto. Known for its trails, and strong running community, Toronto is the ideal backdrop to show what the Vomero 18 can really do. The shoe is built for comfort that lasts, making it perfect for everything from training runs to race day.
