REC 44
REC 44 engaged me to lead the development of a comprehensive new brand identity. My responsibilities included designing a modern and versatile logo, crafting a cohesive color palette, and establishing the brand's voice, tone, and market positioning. I conducted research into the target audience and competitive landscape to ensure the brand's identity was distinctive and aligned with its values.
The Logo draws inspiration from community and wellness, representing the core values of Rec 44. It features interconnected elements symbolizing unity, support, and growth, reflecting our commitment to fostering a strong and inclusive community
